Edible Flakes Market Report, By Product (Corn, Oat, Wheat), Distribution Channel (Offline, Online) and Geography- Global Market Share, Trend Analysis & Forecast

Over the past few years, edible flakes have substantially popular as one of the healthiest breakfast products. The major reason owing to which people are attracted towards edible flakes are the health advantages provided by it. Edible flakes are rich fibre, help in facing constipation issues, maintain the cholesterol levels etc. A large pool of populace all around the globe is consuming edible flakes as a meal during breakfast. Also, edible flakes have a low glycemic index and include low quantities of saturated fat, its intake among health-conscious consumers is likely to grow at a greater extent over the forecast period.  

Market Dynamics- Global Edible Flakes Market

Massive inclination towards ready-to-eat food products in the developing countries is likely to increase the popularity of the edible flakes over the forecast period. Moreover, the varying dietary patterns of the customers together with a large preference for processed food owing to hectic lifestyle is projected to describe the growth of the edible flakes market during the forecast period. However, accessibility of alternate products including yoga bars, eggs, fresh fruits, yoghurt, energy drinks, etc. and high lactose intolerance in the established economies may be the restraining factors to the growth of the industry. More than 50% of the edible flakes are consumed with milk and most of the consumers are not able to digest the milk in morning breakfast due to its high lactose content.

Edible Flakes Market Segmental Overview

The study analyses Global Edible Flakes market based on product, distribution channel and geography. 

• Corn flakes, wheat flakes and oat flakes are the major products of edible flakes. Increased consumption of nutritious and protein rich edible products is likely to bolster the corn flakes market. Emerging economies are witnessing a paradigm shift in the purchasing behavior and eating habits of customers. Rapid urbanization and growth of middle-class population in these economies are resulting in changing lifestyle and growth in demand for corn flakes market.
• These products are accessible through online and offline distribution channel. Although offline distribution channels which includes supermarket and retail stores dominated the market, the online stores segment are growing at a faster rate. E-commerce is emerging as a prominent distribution channel globally as it provides better access to branded merchandise and deliver better shopping experience.

Edible Flakes Market by Geography

Geographically, the study is comprised of the key countries of North America, Europe, Asia-Pacific and Rest of the World. North America is likely to hold majority of market share followed by Europe. Rising health concerns and increasing health issues such as diabetes, obesity, and digestive disorders are supplementing the growth of the region. Moreover, product & packaging innovations coupled with high adoption rate of new products in countries in the region are estimated to play a key role in increasing the demand for the product over the forecast period. 

Global Edible Flakes Market-Key Players

Nestlé S.A., The Kellogg Company, General Mills Inc., The Quaker Oats Company, Dr. August Oetker KG, Bagrry's India Ltd., PepsiCo Inc., Marico Ltd., H. & J. Brüggen KG, Nature's Path Foods and among others are the major players active in the Edible Flakes market.